3.5.2 Key aspects of production of content in community access centers

In addition to training and the availability of means of production, the development of content depends mainly on the existence of a community communication program that is necessarily linked to the existence of a community life plan or, in other words, a plan for community development.

The communication program has to identify its recipients, the areas or activities that it will support, and the content through which it will do it, as in the following example:

From its inception, the AMCIC Network has developed in conjunction with indigenous councils (cabildos) a strategic plan in order to strengthen the following key aspects of the lives of the indigenous people of Cauca: their mother tongue, community unity, community autonomy, territory and culture, key aspects contained in the Life Plan of the Indigenous Peoples of the Cauca.19

The raison d’être behind the production of content from an indigenous perspective is always to address the imperative of community development and the community’s life plan. The existence of a community access center in an Indigenous school makes sense to the extent it is incorporated into a life plan and works to fortify it. The plan should cover all sectors of the community (women, young people, the elderly, and younger children) as well as their different structures (governmental, territorial, productive and educational) and their subsequent communication needs, as in this example:

For this reason, a radio station was created, to transmit Wayúu knowledge from their beginnings, to how the Wayúu adapted to their desert environment, adapting endemic fruits and other wild foods,- the essences of what the radio station should make known in order to strengthen the Wayúu culture. What´s more, traditional music is produced with the Kasha and exchanges are made with others not doing this. This is valid, it generates income, it is like strengthening what we belong [to] and [what] belongs to us20.

Thus, the installation of this type of center requires a participatory process that, among other aspects, will determine the community´s communication strategy and the content that is required to meet its life plan.

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19Taken from a Asociación de Medios Indígenas de Colombia http://www.amcic.info/?q=node/3

20Radio station Appraisals and/or Indigenous Radios: Columbian Communication Ministry 2009 p.45